Most self-publishers will agree: it’s getting tougher out there.

If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever reason then you are totally boned. And it’s getting so competitive in KU that it seems to take more titles and quicker releases, along with multi-pronged marketing campaigns – which can be complex and/or expensive – to get any real traction or stickiness.

If you’re not in KU, hitting the charts on Amazon is increasingly difficult and holding on to position is near-impossible – especially when your book is being leapfrogged every hour by thousands of borrow-boosted KU salmon running all that mad marketing. And you can’t even advertise to the same level because they are getting reads on top of those sales to make ROI easier.

Getting visible at…